Cuz was the first product I developed after graduating college, at the time I called everyone Cuz. Produced by JW Pet company starting in 2004. Cuz has gone on to sell millions, becoming an industry staple and one of the top selling dog toys of all times. Patents were issued both for design and for an innovative safety squeaker that was developed for and launched with this product. The first pet toy squeaker that conformed to and passed CPSIA standards for children's safety. Cuz has inspired dozens of line extensions and is still carried in small and large pet stores all over the world. The Cuz design has won numerous awards and has been recognized in many puplications both in and outside the pet industry.

First Generation good and bad Cuz

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Feature Article in Design Bureau

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custom wooden Cuz

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BFF
BFF

Big Cuz and Other Cuz

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Pretty Girl

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Gimme it

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i got it

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boo
boo

Franken Cuz and Mummy Cuz

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Cuz Fmaily

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Best in Show

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Holee Cuz

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Branding

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© 2016 Brutherford Industries LLC